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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

Ontstaan vanuit zijn ervaring in advertising. It all started with one question “How do you get ideas?” Having been thrown a? It turns out that actually, there's a reason fabulous ideas bubble up at odd times. James was an advertising guy who published this less than fifty page book in the 1940's. Over 60 years ago James Webb Young introduced a classic technique for Producing Ideas. From "A Technique for Producing Ideas" by James Webb Young Two Principles. A Technique for Producing Ideas by James Webb Young. | Tags: Innovatie | 1 Comment ». In 1939 James Webb Young, an advertising executive created the “Technique for Producing Ideas.” While this list may be older than anyone reading this blog, the concepts are not only still relevant…they actually work. James Webb Young beschrijft in dit boekje de werking van het creatieve proces. A Technique for Producing Ideas. Filed under: Boeken, Inspiratie! Well, according to James Webb Young in his book 'A Technique for Producing Ideas', first published in the 1940s: “An idea is nothing more nor less than a new combination of old elements.”.